Michael Roebuck
Search Engine Marketing Consultant
Searching for your company on the Internet?
Where do you Rank?
Position is Everything!
Did you know that search engines are critical to driving traffic to your Web site?
If you're not on any search engines, your site might as well not exist!
As a user of the Internet, you realize the importance of being found within the top listings in the search engines. I have been studying the search engines and how they rank web sites for over 7 years. In Fact, I wrote a book on it.
The best web site promotion techniques begin when you create your web site. Contact me as you are creating or re-designing your site to ensure that Search Engines will be able to navigate and read your site content effectively. I am available to work with you or your design staff on a consultant basis or my company, All Web Promotion, Inc. can do all the work for you as your full-service search engine marketing company.
Can your potential customers find your web site?
- IMT Strategies reported that a company's presence within search properties is the most important factor in maintaining high brand awareness -- more so than print, radio, or TV advertising (Sales & Marketing Management Magazine, January 2001)
- NPD Group study shows search engine positions are 2 to 3 times more effective in generating sales than banner ads (http://www.overture.com/d/about/advertisers/slab.jhtml).
- 90% of users don't look past the top 30 positions of their search. If your web site is not in the top 30 positions of the top search engines, Potential customers will not be able to find you and you are losing money!
- A Direct Marketing Association study found that search engine optimization was the top method cited by Web site marketers to drive traffic to their sites (66%), followed by email marketing (54%)
- 92% of online consumers use search engines to shop and/or purchase online according to a report published by the NPD
Group.
- 70% of consumers rely upon search engines to find new sites according to Jupiter Communications.
It is my job to make sure these potential customers can find you. If I don't succeed, then you don't succeed. What good is spending time and money to create a web site only for it to sit out there, lost in cyber-land?
Traditional Search Engine Optimization, Paid Placement, or Both?
Most people continue to associate search engine optimization with META Tags, Doorway Pages, Search Engine Spiders and Link Relevance among other things. While some of these remain necessary and effective promotion tactics, "Paid Placement" has become a fast and cost effective method for driving targeted traffic to your website. Regardless of the size or type of website you have, Paid Placement should at least be tested along with the traditional search engine methodologies. Chances are your bottom line will be glad you did.
Paid Placement
Paid Placement is the fastest way to promote your business on the top search engines and provides numerous opportunities to measure results and make informed placement and budgetary decisions. You will see results in days, not months.
Have you ever gone to a search engine such as Yahoo and typed in a search term? Do you ever wonder how those 2 or 3 web sites come up first, even before the list begins? We can get you there!!
The plan is simple and effective. Our Paid Placement program involves bidding on strategic keywords on specific paid placement search engines like Overture and others to take advantage of partnerships between these paid placement engines and the top search engines. For example, if you bid on a top 3 position, through alliances with other search engines your website will also be “featured” on Yahoo, Altavista, Lycos, MSN, Info Space, Ask Jeeves and many others.
Once your account has been set up, throughout the day, our staff and computers will continually monitor your placement for each keyword and increase or lower your bid as necessary to maintain your desired position with the least amount of money. Maximum bid amounts can be placed on each search term and your budget will limit your maximum investment. This ensures you will fight for your desired position 24 hours a day, 7 days a week, 365 days per year!
Traditional Search Engine Optimization
In a nutshell, I do what is needed for your web site to be found in the top positions within the top search engines. I, along with All Web Promotion, Inc. am a full service agency that can customize an optimization program according to your needs and budget.
I accomplish this by:
- Performing a Keyword Analysis to research, find and recommend suggested keywords used to find your site. (explained below)
- Editing and optimizing web content.
- Hand submitting your site so you can appear in the top search engines.
- Provide other fee based submission and placement options.
- Providing reports to monitor changes to current search engine positioning for each keyword combination.
- Continually researching and testing promotional techniques to improve and maintain search engine positioning.
Keywords
Regardless whether you go paid placement, traditional search engine optimization or both, before you begin any campaign, you must choose the best keywords. A keyword is the phrase that users will type into a search engine to find your company. Part of the keyword analysis involves evaluating how popular your current keyword selections are. I check the keywords that you provide against a database of actual search engine searches to help determine which keyword combinations are likely to result in more traffic to your web site. My analysis identifies additional keyword suggestions that are likely to generate higher qualified traffic with less investment. You don't need a number one position for a keyword nobody will search for or targets the wrong audience.
Please contact me to further discuss how I can help with your search engine positioning needs. I am also available for speaking engagements.
I look forward to working with you soon.
