Michael Roebuck's Blog

Fresh off the Yahoo! Store Blog: The official announcement of Yahoo! Web Analytics.

As Paul writes on the Official Yahoo blog.... "...Any merchant that has tried to set up full analytics on their store knows there are challenges to getting full tracking from entry page to order confirmation. Today, I am happy to announce that we have completed the first phase of our product integration with IndexTools to solve that problem. Announcing Yahoo! Web Analytics for Yahoo! Merchant Solutions. Now merchants can enable analytics at the click of a button to capture full referral data, internal search keywords, step-by-step checkout conversion rates and filter and segment all of this to find meaningful actionable insights that translate into more revenue for their stores..."

Full post can be read here:
Introducing Yahoo! Web Analytics

IndexTools is now Yahoo! Web Analytics

Brandi and I had the opportunity to travel to Yahoo! a couple weeks ago for training on this new program. It wasn't new to us as we have been using a white label version of IndexTools for several of our clients for several years now. I was very excited to hear everyone could have the opportunity to use it.

If you have any questions regarding IndexTools or need help setting up, please be sure to let us know.

Labels: analytics, indextools, yahoo