Michael Roebuck's Blog

Yahoo! released new features with there coupon codes that give you greater flexibility when extending coupon offers to your customers.

You will now be able to:

• Create single use coupon codes
  
• Easily exclude products from offers
  
• Sort and filter your coupon data to provide greater insight into the performance of your promotions

You will be able to create two types of coupons in Coupon Manager: standard (the coupons you've always had), and new single-use coupons, which are created in series. Single-use coupons can be redeemed one time only, giving you the freedom to create offers tailored for specific customers without the worry of coupons being shared.

The following are some promotional ideas for you to consider:

• Include a printed single-use coupon offer in outgoing shipments
  
• Have multiple stores? Cross-Sell coupon offers in outgoing shipments
  
• Offer single-use coupons via Live Chat agents where abandonment may be likely
  
• Offer single-use coupons as incentives to increase customer satisfaction
• Merge single-use coupon codes into email marketing campaigns

All Web Promotion already has the email capabilities to merge these single use coupon codes, one per email. Contact us for details!

Whether you're creating a single-use or standard coupon, you can now choose to exclude specific store items from your offer. Previously, you could choose which individual items to include in a coupon offer, or to include all store items. Being able to exclude items makes coupon creation a faster and easier process. This can be especially helpful if you carry a large number of products and wish to exclude only one or a few from a special promotion.

Enhancements to Coupon Manager give you new ways to sort and filter your coupon data. Coupons can now be sorted by number of orders, revenue, coupon code, type, expiration date, and conversion rate. New coupon filters also allow you to apply coupon status and time-period filters, and to download filtered coupon lists. You can even sort by offer conversion rate to quickly identify top performing offers and further build on that success.

No changes are required on your part to use these great new Coupon Manager features. Simply click the "Coupon Manager" link in the "Promote" section of Store Manager to get started.

Labels: coupon, features, yahoo