Michael Roebuck's Blog

I was recently interviewed by Yahoo! for the the Insights Newsletter. You can read the interview in it's entirety here: Yahoo Small Business - Insights - February 2007

February 2007

E-commerce transactions, for the most part, are built on trust. That's why it's crucial to establish a sense of confidence among your web site's customers and visitors, who often consider purchasing your products or services sight unseen. If your visitors are unfamiliar with your site or wares, they may have natural concerns about security, safety, service, and the quality of your products. Through careful use of logos, design, and copywriting, you can communicate that your web site and business practices are trustworthy. Here are some ways you can inspire trust in your customers through careful design.

Read full article here: Yahoo Small Business - Insights - February 2007

Labels: insights, yahoo