Yahoo! Poll Shows Three Out of Four Holiday Shoppers Will Buy Gifts Online and Most Are Likely to Purchase from Small Businesses
Yahoo! Poll Shows Three Out of Four Holiday Shoppers Will Buy Gifts Online and Most Are Likely to Purchase from Small Businesses
November 16, 2006 11:54 AM Eastern Time
SUNNYVALE, Calif.--(BUSINESS WIRE)--Three out of four (76 percent) holiday shoppers said they plan to shop for holiday gifts online, and a similar number, 75 percent, said they are likely to purchase gifts online from small businesses, according to a new survey commissioned by Yahoo! Small Business and conducted by Harris Interactive®. Survey respondents expressed strong support for e-commerce with small businesses that offer a secure payment system, easy customer checkout and free shipping......
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posted by Michael Roebuck @ 12:22 PM
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