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Michael Roebuck
Yahoo! Store Web Site Design and
Internet Marketing Consultant

Welcome to my web page. I am Michael Roebuck.

I have been listing Web sites on search engines since 1996 and have been involved with the World Wide Web even longer. Before the World Wide Web, I was cruising the local bulletin board BBS systems on an IBM-AT computer that my Dad and I re-built. I am self-taught on the computer starting as a WordPerfect tutor in college. Now, along with web site promotion, I am "for hire" to manage or assist you with Search Engine Optimization, Pay Per Click Management, Yahoo! Store Web Site Design and various other Yahoo! Premium Services.

Search Engine Marketing is very important and this page will stress this fact. However, if you don't have a web site, then search engine marketing will not do you any good. Therefore, I can assist you set up and maintain your own web site either using the Yahoo! Store or Yahoo! Hosting services offered by Yahoo!. This format allows me to set up an e-commerce enabled web site very quickly and at a fraction of the cost of what other website designers charge. I also understand the many aspects of Yahoo! and can help you integrate your existing site with Yahoo! Store or understand how Yahoo! business email works. Basically, I'm your one stop Yahoo! information shop for Yahoo! Premium Services. Please visit the sections regarding Yahoo! Store or Premium Yahoo! Services for information about them.

Now, On to Search Engine Marketing....

Search Engine Optimization, or "SEO" is one of the most important tools for marketing your web site. When I say Optimization, I should be saying “Marketing.” This marketing effort includes site optimization as well as strategic paid placement and paid inclusion methods. Even if your company is a large fortune 500 company with other internet and non-internet advertising programs, SEO is still one of the most cost effective ways to promote your web site. The search engine marketing industry requires patience. This is not an overnight process. The search engines regularly change how they generate results and only by keeping abreast with current algorithms and testing will you be able to keep up with these changes.

In simple terms, Search Engine Marketing means getting found within the search engines.
    Question:  How do you get found?
          Answer:  By having top positions.
            Question:  How dow you get top positions?
              Answer:  By following a process.

The process basically involves four segments:

  1. Process of fine tuning or "optimizing" your site so it will rank higher on the search engines when someone does a keyword search.
  2. Process of submitting those optimized pages to free search engines
  3. Process of submitting those optimized pages to pay per inclusion services or search engines that require a fee to be reviewed.
  4. Process of buying the top positions. No skill involved. He who has the deepest pockets gets the top position.
Buying search engine placements can get you listed in minutes and days versus traditional optimization that can take weeks and months.

If you are looking for a professional to improve your web site’s ranking then you have come to the right place. Search engine positioning, if done correctly, will increase your traffic tremendously in a way no other advertising medium can! It has been proven by many case studies that the best and most cost efficient way to bring in enormous amounts of qualified traffic is search engine positioning!

Michael Roebuck will cut through all the high tech talk and confusing jargon to explain the details to you in plain English. ROI, CPC, Meta Tags and Keyword Relevancy are just a few of the terms that can be explained until you completely understand them! Addressing your needs, your desired results and fitting in within your budget is what I specialize in.

I offer complete and all inclusive consulting services as well as actual search engine marketing services. Whether you want to improve your traffic and sales on your existing site, or you want to start a completely new business. Or maybe you have specific questions about:

  • Selecting a search engine marketing company
  • Problems with your site
  • Improving rankings
  • Usability
  • Paid Inclusion
  • Paid Placement
  • Or whatever you need help with,
I am here to assist you in every way possible.

The most affordable solution is to set up a phone consultation with Michael Roebuck.

I will answer any question you have regarding search engine optimization and marketing and can even help with a few other topics! Consulting fees are more affordable than you think. I only charge $70 hour for my time and management fees are even less; 15% commission on gross fees paid for paid placement services.

Remember though, Web Site Promotion plays an essential role in securing success for your new home on the Internet. The importance of having a knowledgeable website promoter is paramount if you are to take full advantage of the world wide web.

Please look around and feel free to contact me with any questions or for any additional information.

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